Introduction of the brand
The Bioloving brand, which belongs to Bioloving Germany Biotech GmbH & Co., is a biotechnology company that integrates research and development as well as production and sales. The company has subsidiaries in Germany, Switzerland and the Netherlands, focusing on core technologies and independent brands. Bioloving's products have received numerous certifications, including US FDA certification, GMP certification, German BVL certification and German PZN certification. They are also represented by a master of artistic gymnastics.
Bioloving has SolMic® – Water-soluble micelle technology; SmartBeads® – Smart bead technology, and TargoSphere® – NanoCarrier cell-targeting technology. These act as Bioloving's three core technologies, which enable innovative research and development of Chinese and German herbal medicines. They also enable the production of a new generation of organic functional foods, nutritional supplements, natural food supplements and other products to promote human health.
Bioloving products are distributed worldwide through the German pharmacy system, Amazon, Youzan and other e-commerce platforms. In 2021, it entered the Chinese market, followed by the opening of Jingdong Overseas Resell Store, Tmall International Overseas Resell Store, Xiaohongshu Overseas Resell Store and Jitterbug Overseas Resell Store, which are delivered to Chinese consumers via bonded warehouses.
Brand culture
- Brand vision : Improving the quality of life with biotechnology
- Brand Mission: Based on global biotechnology, Bioloving empowers the health sector through technology, uses data to enable scientific health management, and implements the mission of the “Community of Human Destiny Practitioners” through actions.
- Values : Spreading the green spirit and promoting a healthy lifestyle for all
- History of the brand:
SolMic® Water Soluble Micelle Technology was founded in Switzerland in 2008 and is a spin-off of the HSG, the Swiss University of St. Gallen, and owns the patented SolMic® water-soluble micelle technology. It is the result of a collaboration with several teams of scientists from the European Molecular Biology Laboratory and the University of Heidelberg.
The patented water-soluble micelle technology is a miracle beyond imagination in the field of biomedicine. The technology mimics the working process of the human liver without altering the fat-soluble nature of the nutrients and packages them into a 30-50nm stable, water-soluble preparation. This technology overcomes the problem of difficult digestion, absorption and low bioavailability of fat-soluble nutrients such as vitamin A/D/E/K, coenzyme Q10, propolis, DHA, boswellia and lutein and bypasses the body's dependence on bile for digestion of lipids.
Since it does not burden the liver, the patented water-soluble product is more liver-friendly than similar products.
In 2011, the research, development, production and operation of the patented nanohydrophobic health products was established in Düsseldorf, Germany;
2018, New Headquarters for Drug Development and Management in Heidelberg, Germany;
In 2019, the company was officially taken over by Bioloving’s predecessor company (Biolife).
SmartBeads® Time-Release Technology, the result of 26 years of research and development in Germany, is the leading time-release technology in the European nutritional supplement industry.
There is a safe daily dose for all types of supplements all over the world. It is generally difficult to achieve significant results from supplements taken in small amounts. However, long-term overdoses can lead to liver and kidney damage, as well as addiction. This is an important paradoxical statement in the field of biomedicine.
SmartBeads® Time-Release Technology is to use the semi-permeable membrane of the capsule to control the active ingredients contained in it and release them evenly within 6-8 hours to flatten the intestinal absorption curve, effectively solving the above-mentioned contradiction between safe amount and efficacy. With this technology, an adequate supply of effective nutrients can be achieved without the problem of high peak levels causing safety risks, thereby greatly improving the bioavailability of nutrients.
The combination of advanced natural substance extraction technology, unique formulations and a purely plant-based concept has produced a wide range of product categories such as daily nutritional supplementation, sports supplementation and condition regulation. The Smart Bullet's slow release technology enables the compatibility of a wide category of raw materials, resulting in powerful product development that allows a wider range of nutrients to be combined in slow release applications. On September 28, 2020, it was officially acquired by Bioloving's predecessor company (Biolife).
Rodos Biotarget TargoSphere® NanoCarrier Cell-Targeting Technology: As of 2020, the technology team, consisting of more than 10 scientists, has obtained more than 30 patents for their TargoSphere® nanocarrier technology. It is designed to enable cell and tissue-specific drug delivery in a concentrated and controlled manner to promote the effective loading of components. The TargoSphere® NanoCarrier Cell-Targeting Technology offers pharmaceutical companies and CDMOs standard nanoformulation applications that can be tailored to customer needs in terms of target selectivity, payload, administration routes and release properties, with a wide variety of promising applications in areas such as nanocarrier platforms, gene therapy and active pharmaceutical ingredient development. The technology and facility were officially acquired by Bioloving in 2021.
Milestones of the Chinese brand
In 2020, on the eve of the “Double 11”, the official Bioloving resell shop was opened
On March 17, 2021, Bioloving was officially presented at the conference “Argument with Vitamin D3 and Immunity” in Germany (first presentation of the concept of evidence-based complementary medicine)
On April 15, 2021, the official Bioloving website went online.
On April 22, 2021, the successful premiere of the Bioloving brand strategy in China took place and the official market entry of Bioloving in China was announced.
On June 1, 2021, Bioloving was officially opened in Jingdong Resell Shop Overseas
From July 7th to 9th, 2021, Bioloving’s technologies and products were presented at the HFIC (Healthy China Nutrition and health food conference) on the theme of “healthy nutrition and healthy eating”.
On July 31, 2021, Bioloving successfully presented her lecture on “Love Organic Health Talk”
On August 1, 2021, Bioloving's resell shop in Tmall and the Xiaohongshu brand resell shop were officially launched
On August 20, 2021, the Bioloving “Organic Love Health” station was officially established in the Ding Hui Yuan Zen Space in the “Battery Auto Park”.
On September 18, 2021, senior officials of the Macau government visited Bioloving’s headquarters in China
On November 15, 2021, Bioloving's "Organic Love Health" station was officially put into operation (opening of the field trial of evidence-based complementary medicine)
On December 16, 2021, Mr. Tang officially accepted the invitation to become Honorary President of the German Bioloving Club.
On December 22, 2021, Bioloving's technologies and products were presented for the first time at the annual conference for entrepreneurs in the field of nutrition and health
In March 2022, Bioloving's resell shop, the Shakeology shop, was opened and the media account went live
On May 14, 2022, Bioloving participated in the first Go Championship in Heidelberg, Germany
From 21-22 May 2022, Bioloving was at the All-German Chinese School Association
On the eve of June 18, 2022, Biolovings officially launched live streaming on Jingdong and Tmall
On July 12, 2022, Germany's Bioloving and Kampo Group sign strategic cooperation for 10,000 mu wolfberry and sea buckthorn
From 30-31 July 2022, Bioloving was at the Chinese TCM Cultural Heritage and Innovation Forum
On August 19, 2022, Bioloving was officially awarded the Vice President Unit of the China Asian Association for Economic Development and Foreign Exchange
On November 6, 2022, Bioloving officially debuted at the Beijing Marathon with Liquid Power Booster to help athletes
